Challenging the boundaries of denim, Replay has launched a new campaign promoting their collection of ‘stretchy’ denim. Replay Hyperflex offers 100% elasticity, incredible shaping performance and superior comfort. Using experts from the worlds of soccer, dance, fashion and gymnastics, Replay have tested the new range to see how far they can test the limits of the Hyperflex collection, subjecting the range to extreme dance steps, contortion moves and amazing soccer tricks to highlight its durability and comfort.
With the likes of supermodel Alessandra Ambrosio and FC Barcelona players Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakiti? donning the range, Replay Hyperflex will be hitting the markets worldwide this October.
– See more at: http://www.wonderlandmagazine.com/2014/10/new-replay-campaign-wonderland/#sthash.d2rcxQ67.dpuf
Replay Hyperflex is mainly characterized by high elasticity, excellent rebound behaviour and ultimate comfort. That’s why Replay Hyperflex offers comfortable and playful freedom of movement, great dimensional stability – no sagging or deformation even after prolonged wearing – as well as a comfortable wearing experience. As for the fabric itself, Lycra contains the spinning thread, polyester determines the core, and the outer layer of cotton gives the jeans an authentic denim look. The two top fibres to protect the lycra ensure that the stretchability is not affected by industrial washing processes or by washing at home.